General Qassem Soleimani master of soft power in Irans strategic culture
General Qassem Soleimani: master of soft power in Iran's strategic culture
MADRID – In the global competition for influence, soft power has become a key indicator of national strength. In contrast to direct confrontations involving hard power, an increasing number of countries are opting for less costly yet equally effective strategies, using resources that attract and persuade rather than impose.